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Saturday, October 3, 2009



Birth name: John Rivas
Also known as: Sir Juice A.K.A Super Rocking Mr. Magic
Born: March 15, 1956(1956-03-15)Bronx, New York,
United States: Died October 2, 2009 (aged 53)Brooklyn, New York, United States

What's Crackn Peoples!

What's going on it seems like every time I turn on the news another pioneer or icon is dying these days! When I heard this I was a lil disturbed not just because he passed but died before he got his props. VH1 has hip hop honors but "NEVER" has payed homage to all the people who was on the front line of the war when Hip-Hop STARTED and that's like complementing Micheal Jackson before James Brown or If your a Newbie Chris Brown before Usher or Usher before Micheal Jackson.

Urban music is the only form of music that don't support its pioneers you never see Willy Nelson or Dolly Parton have to re-invent themselves or Ozzy Ozbourne or Mick Jagger do you? Why do Hip Hop, Jazz, R&B and house music legends so easily forgotten.

This has been the conversation of so many and the downfall of this music business lack of respect and credit due. When did good music become more about image than about the music? Every since it went corporate its decline has been tremendous. The answer to all the questions above is based off of exactly who's listening. Notice respect was in the game until they said so it's the same with raising our kids, respect for elders, the opposite sex etc..

Are we adopting too many of these new hip trends without questioning it's value? You decide! Now back to Mr Magic! I remember when I bought his 1st album Mr Magics Rap attack. How serious was this DJ? How relevant? Well let me school you just how dope he was!

Hot Hip Hop Songs That Mentioned "Mr Magic"

* Biggies Smalls
- "Juicy" - "Every Saturday - Rap Attack - Mr. Magic, Marley Marl".
* 2 Pac - 2Pac also mentions Mr. Magic on the track, "Old School",
* Nas - "Halftime"
* Whodini - "Magic Wand"
* Mos Def - "Love" - "I listened to the rap attack and held the radio close"
* Blaq Poet - "Rewind-Deja Screw"- "I turn on my radio, I cover my ears, I cant have
it, where the fuck is Red Alert? Where the fuck is Mr. Magic?
Referring to the lost art-form of Hip Hop these days.
* And the list goes on!

To put it short he inspired the world and lit the ever growing flame we call "Hip -Hop".
His show Mr Magic Rap attack inspired a ton of DJs & Mcees including myself! I stayed up all times of night with a TDK cassate tapenearby to tape these sounds that had every hood rocking. His work is not to be taken lightly because Hip-Hop was NOT embraced at that time so these pioneers went threw all kinds of struggles to bring this we now enjoy. (Hell I should know I was a true school DJ who rebelled against the industries attempt to make Hip-Hop just a passing fad) now 25+ years later Hip Hop has become the most influential form of music the industry has ever seen. (Wow) It has also become the largest grossing form of music of all time too!

I remember when people said you couldn't play "Rappers Delight" or there would be a fight following shortly after. It' wasn't until a Disco club embraced the track because of its groovy rythym and DJ's like Kool Herc, DJ Break-Out, Chuck Chillout, Howie T, Bambatta, Mr Magic & Red Alert and many others who supported this record and Studio 69 backing this track would change the world forever!

Hell I remember being kicked out a club for playing this record my dayum self haha (Any-who) DJ Mr Magic is also known for one of the most notorious and famous Hip Hop battles of all time The Juice Crew All-stars VS Boogie Down Productions - (THE BRONX VS QUEENS)
MC Shan VS KRS 1 which brought you "The Bridge", South Bronx, The Bridge Is Over etc.. all the way up to "The Symphony" need I say more!

So needless to say if Mr Magic didn't throw on them gloves and hopped on them pioneers yes I said it pioneer direct drive turn-tables many wouldn't be in the game including myself. So pay homage to a vet that changed my life and yours too even if you didn't know it!

Salute & R.I.P MR Magic you will forever be missed!

Ya Boy Boyee
"Cool V"
The Industry Insomniac!

This man among many other vets changed my life and made me fall in love with "Hip-Hop"

Check out Legendary DJ Premiere paying homage "Here"


Here's More News Footage:

By Jayson Rodriguez

"Every Saturday 'Rap Attack,' Mr. Magic, Marley Marl ..." — Notorious B.I.G., "Juicy"

Biggie immortalized him in rhyme, but by the time the Brooklyn MC name-checked Mr. Magic on 1994's Ready to Die, the DJ was already a living legend. It was confirmed today that Mr. Magic passed away after suffering a heart attack. (At press time it was unknown how old he was.)

Magic, born John Rivas, was a pioneer in hip-hop and made his mark as the first DJ to host a mixshow hour on commercial radio, which was revolutionary in the early 1980s but as common as a rap CD with a "Parental Advisory" sticker on it today. Back in 1982 when Mr. Magic, along with Marley Marl as his DJ and Tyrone "Fly Ty" Williams as co-producer, kick-started "Rap Attack," the program's launch was arguably as significant to music history as when the Moonman planted the MTV flag in outer space.

"Rap Attack" was a cultural touchstone fondly remembered by countless rappers, breakdancers, journalists and fans who were transfixed by the early sounds of hip-hop transmitted through their speakers by Mr. Magic.

Aside from the musical nods ("Juicy" and Whodini's "Magic's Wand"), Magic was also known for his part in the watershed battle between the Juice Crew — founded by Marley Marl and featuring Big Daddy Kane, Craig G. and Kool G Rap — and KRS-One's Boogie Down Productions.

The Bronx collective allegedly first heard the Juice Crew's MC Shan track "The Bridge," an ode thought to be proclaiming hip-hop's start in Queens, while pushing their demo to Magic. After feeling snubbed by Magic, who was affiliated with the Juice Crew, BDP fired back with the classic tracks "The Bridge is Over" and "South Bronx." The tracks were spun heavily by Magic rival Red Alert, fueling the memorable "Bridge Wars" that lasted throughout the '80s.

In the '90s, tensions between the camps subsided and Mr. Magic began receiving acclaim as DJs like Funkmaster Flex ascended from mixshow spinners into prime-time talents.

This afternoon, Hot 97's Mister Cee dedicated his mixshow hour to Mr. Magic's memory, and on Twitter thousands of condolences have been posted by everyone from Talib Kweli to Styles P.

DJ Premier perhaps said it best when he blogged about the mixshow icon see "Here".

"He was known for his direct and sarcastic attitude on the air," he wrote. "And every artist wanted his approval when it came to breaking new records."

He was hip-hop's Walter Cronkite and a respected voice gone far too soon. May his wand rest in peace.

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